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巴氏鮮奶包裝策劃設(shè)計(jì)x北斗設(shè)計(jì)出品

發(fā)布時(shí)間:

2021-05-11

案例標(biāo)簽:

包裝設(shè)計(jì) 酒水/飲料包裝北斗設(shè)計(jì)

服務(wù)細(xì)目:

項(xiàng)目簡介:

品牌：澳士蘭行業(yè)：快消食品，乳品項(xiàng)目：巴氏鮮奶家庭裝鮮奶包裝設(shè)計(jì) 未來鮮奶市場，毋庸置疑是巴氏鮮奶，北斗設(shè)計(jì)在通過全面的為澳士蘭升級(jí)后，著重開發(fā)家庭裝鮮奶市場，設(shè)計(jì)上更是通過簡潔的色彩對(duì)比，放大產(chǎn)品品名的識(shí)別認(rèn)知（鮮奶在食品包裝設(shè)計(jì)上是有嚴(yán)格規(guī)定字體的高度的），同時(shí)為了讓品牌傳播更具有張力，我們把澳士蘭logo突出放大，同一個(gè)產(chǎn)品放在終端貨架上，你的logo放大一倍，您的品牌傳播成本起碼能成倍回收。家庭裝鮮奶分為：巴氏鮮奶，及巴氏酸奶兩款產(chǎn)品。酸奶用的是藍(lán)色系，而巴氏鮮奶則用的是綠色系，綠色表達(dá)天然純真！ Fresh milk in the future market, no doubt is pasteurized milk, beidou design after for Macao silan through comprehensive upgrade, emphasis on family pack fresh milk market, is more on the design by concise color contrast, cognitive amplification products name recognition, at the same time, it gives priority to Macao silan logo, brand spread has more tension. Divided into: family pack milk, pasteurized milk and pasteurized yogurt two product. Yogurt is blue, and pasteurized milk with green, green to express natural pure!